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Vivian de la Cruz has been named the Executive Director of the Latina Leadership Initiative of Greater Des Moines (LLI). de la Cruz is a Class of 2015 graduate of the program, and the former President and Board Chair. She is also a founder of the LLI Alumni Association (LLIAA). For more details about this exciting news, please click here.

“If a woman is empowered, her children and her family will be better off. If families prosper, the village prospers, and eventually so does the whole country.”– Isabel Allende, global award-winning Chilean author    

The Latina Leadership Initiative of Greater Des Moines (LLI) empowers young Latina women to become our next generation of leaders. LLI is based on the principle that the development of young Latina leaders contributes to the Greater Des Moines community.

LLI Class of 2015 featured in HOLA America

LLI Class of 2015 featured in HOLA America

LLI uses a unique curriculum that combines culturally ingrained elements with modern leadership skills to help Latina women excel personally and professionally. Topics include media relations, budget management, effective networking, public persona and much more. In addition, each LLI participant will be paired with a mentor who exemplifies the lessons taught during the course. They also work on a six-month community service project that puts their learning into practice.

Latinas are crucial to the growth and vitality of a community. LLI prepares them to pursue and create opportunities to advance their lives and careers.

According to Nielsen’s Latina Power Shift Report:

  • Latinas are outpacing Latino males in their educational pursuits and career development, are overwhelmingly the decision-makers in household spending, have surpassed the proportion of non-Hispanic white families with children, and through their youth and increased incomes have become an attractive consumer segmentMarisol - Sepia who is being actively courted by marketers.

  • Hispanic women are a key growth engine of the U.S. female population and are expected to become 30 percent of the total female population by 2060.

  • For the first time, Latinas have exceeded non-Hispanic females in college enrollment.

Read the complete report here. Yadira - Sepia

*head shots by Alyssa Taber of A Squared Creations

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